Purchasing Ghost Items
As a frequent clothes shopper, I've had my fair share of online shopping experiences. The site depends on the day and my mood, but when I don't feel like spending a lot, I find myself scrolling through the pages and pages of sale items on Forever 21’s website . Although looking through clothes is rather relaxing for me, I find myself rudely interrupted when there’re items listed that aren't in stock. There have been numerous times when I’ve clicked on a cute top that I might want to buy, only to find it’s out of stock and not available for purchase. With much annoyance, I would think to myself, Why can't they just take it off the site if the item isn't available for purchase? From the perspective of the company, this is a rather smart tactic. If you still list the item, people will be tempted to buy it and c lick on it. Even if they can’t purchase it right then and there, the company can just add them to an emailing list to get notified wh...