Wait, which Spider-Man?
The first Spider-Man movie featuring Tobey Maguire was released in 2002. Although I was barely two years old when this movie was released, I not not only watched it, but I also watched the two other sequels. I was fortunate enough to have had been born right around the time when these movies started to be released, but kids younger than me were able to have this experience too.
The Amazing Spider-Man featuring Andrew Garfield was released in 2012. This movie relived the story of Peter Parker, but in a more updated way. The main character was also a highschooler, not a young adult. Being 11 years old and therefore old enough to watch the movie when it first came out, I watched this one and its sequel, because why not? The movie is different than the original ones!
Once again, Spider-Man: Homecoming is going to be released this summer in July. I am now 16 and wondering whether Marvel keeps making Spider-Man movies to make up for the fact that it took them three movies to finally include this character with the Avengers.
Marvel has done a fabulous job of milking their profits. They could make this movie at least three more times, and they'd still get a big profit from the movie because Marvel has created a cult around their brand. There has always been the true fans who loved the comic book stories before Hollywood figured out how to make the Hulk smashing everything look realistic and actually impressive. However, then you have people like me who love Marvel movies and are fairly committed to the brand even though I've never even read one of the original comics. Fans like myself still go to see the movies, because there's a sense of community and belonging in the Marvel community. They get you to watch their movies by enticing you with a feeling of belonging that no one can deny.
Marvel has also reeled in viewers by connecting their movies and characters. Movies like The Avengers includes so many superheroes that you become enticed to watch each character's personal film. By adding the new Spider-Man movie, Marvel is just appealing to your curiosity.
Well, the main reason why Spiderman had so many movies before he could be involved and appear with the Avengers was due to copyright reasons. Sony had the right to make Spiderman films, which it got from Marvel with the first Spiderman movie you've mentioned in 2002. After that, Marvel Studios couldn't include Spiderman in their movies, like the Avengers. However, after the 2nd Amazing Spiderman movie, Sony shared its rights to Marvel, which allowed Spiderman to appear in the Civil War movie.
ReplyDeleteThis shows how important corporations are, especially in forms of media and entertainment. Copyright laws are important in the distribution and creation of many things, including movies to media apps. In addition, check out Megumi's blog in the link below about how Sony uses the Spiderman films to advertise its products (Madison and Vine).
Megumi's blog: http://megjwillis.blogspot.com/2017/05/sony-in-40-seconds-or-less.html